When we attend techcomm conferences, we like to observe which sessions are standing room only. It’s a way (however imperfect) to gauge what’s hot and what’s not. Usually the presentations that are jam-packed focus on relatively new developments, like migrating to DITA or creating crowd-sourced documentation. But the topic of ‘how to write,’ which is as timeless as any, is often a big draw, too, especially when the speaker is Marcia Johnston.
…which is why we wanted to let you know that Marcia’s new book Word Up! How to Write Powerful Sentences and Paragraphs (And Everything You Build From Them) will be available later this month.
The famed Kristina Halvorson, author of Content Strategy for the Web, had this to say about Word Up!: “This book embodies the adage practice what you preach. Marcia’s writing style is powerful in its own way: engaging, funny, instructive, and supportive. I’ve longed for a book on writing to recommend to clients and colleagues…and this is it!”
David Caruso, manager of the STC’s Information Design and Architecture group, said, “Put this book in your queue immediately.” And technical writer Melissa Amos (in a way that made me want to hire her, now) reported: “Since reading Marcia’s book, my sentences are 42 percent more powerful. Plus they have jazz hands.”
The point is: Word Up! sounds really good. Here at Steyer, we have no vested interest in the book. Like everyone else, we’ll need to wait unto April 27th to buy it ourselves. But we do have a decided soft spot for anyone who cares about good writing, and Marcia Johnston not only cares—she can show you how it’s done.