JDS_

Client: Drishti

Name of Group:

He oversees marketing and biz dev.

Hiring Manager: Dave Prager

Title of Role: Product Marketing and Digital Marketing

# of Positions: 3

Location - (City/State)

- Remote

Duration:

Chance of this going to full-time on all of these except for maybe the writer

Bill Rate:

$85k base

Equipment:

Drishti

Interview Process:

- Dave then on to his other marketing colleague

PROJECT OVERVIEW:

Responsibilities:

Understand manufacturing inside and out and how to market SW to enterprise clients. He feels covered.

Digital marketing. Up until now they have only advertised on LinkedIn and it has dried up, they haven’t paid attention. Someone who understands digital marketing from LinkedIn, Google, re-targeting. Someone who can do the execution. Monitor and optimize campaigns. How he hires for this role is going to depend on whether or not this person he has an offer out to comes on board. If he doesn’t come in then there is an opp to hire someone. This person does not need to know manufacturing, just the content people need to know it. B2B enterprise SW sales and account-based marketing.

He can also use content help, someone who understands manufacturing and how those pain points move throughout the organization. He can keep them busy but maybe not full-time busy. He can get them enough to do on the short term. Use cases, product content.

This thing is someone who can manage the content when they have the new site up and running. Someone who knows WordPress and can update and add pages etc. A couple of weeks out, they just engaged the designer, so they have some time.

Overall, he needs to give more leads and to help convert them. They just brought on a marketing agency two months ago.

MES sw – manufacturing execution systems, people who have done writing about Lean or Sigma manufacturing. They need to understand discreet manufacturing, understanding assembly lines and how what happens on the line matters to the rest of business.

Tools:

Hubspot

Audience:

C-suite

Years of experience:

How senior/JR. of a person are you wanting? Do you have a specific year of experience in mind?

Previous MS experience:

n/a

Start date:

ASAP

Partner With Steyer

General Resume Submission