*** 9/24 JH: Additional info about the role provided by FieldGlass

Responsibilities
o Partner with designers, product managers, researchers and product marketers to plan and create content-focused experiences for Expedia Group brands and products
? Specific focus areas will likely include BEXG brands’ storefronts, launch pages (e.g. /hotels) and possibly loyalty programs (e.g. Expedia Rewards)
o Plan, write, edit, test and improve UX content—everything from broad positioning and UX messaging strategy to interface language and navigational nomenclature. The successful candidate will help determine what the content is, in what order it appears, and where it’s placed in the design
o Help apply and maintain consistency with content standards

Top desired 3 skill sets
o Versatile content designer, with good balance between high-level strategy and hands-on UX writing, editing and IA design for web and mobile experiences
? If we’re to favour one set of attributes over the other, hands-on information architecture and UX writing skills is more important. Understanding how to organize information and write easily understood content is what makes the difference between delightful product experience, and one that is frustrating or bewildering.
o Critical thinker, with the ability to question assumptions, and analyse problems deeply
o Strong communicator, both in the context of empathising with and crafting stories for our travellers AND shaping relationships with internal stakeholders (e.g. Product partner) to bring them on the journey

Programs/Tools that will be used on the assignment (if any)
o Figma

Previous experience required/preferred
o Experience as content strategist / content designer for large enterprise web sites, applications or products, especially consumer-facing and transaction-focused interfaces
o Experience working with UX designers, product managers, researchers and product marketers
o Understanding of the development, sourcing and governance of structured and unstructured types of content. We’re not after a content systems designer, but they need to at least be a systems-thinker who thinks about content organization and structure at scale
o Basic to intermediate experience using design tools like Figma, Sketch, Photoshop etc (Preferred)
o Worked in a multi-brand environment (Preferred)
o Experience with localization workflows and UX writing for a global audience (Preferred)

Examples of work you will like to see in addition to the resume
o Content hierarchies/frameworks
o Examples of written work, whether that is broad positioning and messaging strategy or interface language (i.e. UX microcopy) and navigational nomenclature
o Finished content-focused experiences

*** 9/19 JH: JD provided to us by Tizzy. Still waiting for req to comethrough FieldGlass to get specifics on duration, bill rate, etc.

Do you want to use your content strategy skills to help people go places? Do you enjoy complicated content challenges at enterprise scale? Let's talk about the growing UX content strategy team at Expedia.

As part of our team, you will work in a multidisciplinary design team to co-create useful, meaningful, and cohesive product experiences and narratives rooted in relevancy, simplicity, and delight. In this role, you will define content (photos, descriptions, structured data, user-generated reviews, and more) that helps travelers feel confident about their purchases and travel plans. You will solve for the presentation of product content in the experience as well as the systems and structure that deliver that product content.

You’re perfect for this role if you’re a blend of information architect, storyteller, UX writer, and content designer. You identify user needs and find the right content to meet those needs using logic, hard data, and empathy for your user to inform your choices. You love competitive analysis and live to bring together your insights into a cohesive strategy. You are immersed in UX and UX process: you aren’t looking for an editorial content creation, social media strategy, or content marketing role.

Specific things you’ll be doing:
• Dig into user research to identify content needs and gaps across multiple stages of the user journey
• Assess competitor content and user experiences for content coverage, quality, gaps, and emerging content trends
• Conceptualize creative ways to use original, licensed, legal, and user-generated content to meet user needs
• Write clear and consistent product content — everything from broad positioning to tooltips to notifications
• Communicate your findings, recommendations, and content specifications through content matrices, user scenarios, presentations, comps, prototypes, and style guides
• Collaborate with Brand teams to craft voice and tone and implement style guides
• Work collaboratively with fellow content strategists as well as designers, engineers, product managers, and many others to conceptualize content-focused experiences and bring your work to life
• Describe and present your methods, explorations, and rationale along with a recommendation to varied audiences
• Advocate for content strategy as a discipline within your immediate team and in the organization at large
• Lean on industry standards and trusted methodologies but still experiment

What you bring to the table
Being a strong writer and communicator is a given — you're a designer and words are your design language. You’re also a systems thinker who understands content structure and how to align information across systems and touchpoints. An understanding of UX, technology, and the role content plays in design is key. You advocate for solutions that balance the needs of customers with business objectives.

We know there's no single path to becoming a content strategist. So, we look for:
• More than 3 years professional experience with content strategy for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces
• Understanding of the development, sourcing, and governance of both structured and unstructured content types
• Knowledge of mobile first and responsive content strategies
• Experience writing and revising content for the user interface
• Experience with localization and writing for a global audience
• Experience with the UX lexicon and working in the UX design process
• Understanding of SEM and SEO
• Strong communication and facilitation skills that encourage both ideation and collaboration
• Bachelor’s degree in relevant field — English, Communications, Linguistics, Journalism, HCI, Design

** 9/19 JH: JDS filled out by Jordyn with the information we have as of right now.

Client: Expedia

Name of Group: Content Strategy Group

Create useful, meaningful, and cohesive product experiences and narratives rooted in relevancy, simplicity, and delight. In this group you’ll help define content (photos, descriptions, structured data, user-generated reviews, and more) that helps travelers feel confident about their purchases and travel plans. You will solve for the presentation of product content in the experience as well as the systems and structure that deliver that product content.

Hiring Manager: Tizzy Asher

Title of Role: Content Strategist

# of Positions: 1

Location – Seattle/WA

Tizzy and her group sits in the older, Seattle HQ. Will be moving to the new campus shortly. In discussions with Tizzy before, she has noted that she likes to have her content strategist sit onsite so they can creatively work together.

Duration: 6 Months

Bill Rate: Not to exceed $100/ hourly. So pay rate can be between anything from $54-$62. With $62 being the highest

Equipment: If they sit onsite, does Expedia provide equipment or does Steyer still need to?

Interview Process: Going through FieldGlass, process may be different than usual

PROJECT OVERVIEW:

Responsibilities:

What are the main responsibilities that this person will be handling?

Dig into user research to identify content needs and gaps across multiple stages of the user journey
Assess competitor content and user experiences for content coverage, quality, gaps, and emerging content trends
Conceptualize creative ways to use original, licensed, legal, and user-generated content to meet user needs
Write clear and consistent product content — everything from broad positioning to tooltips to notifications
Communicate your findings, recommendations, and content specifications through content matrices, user scenarios, presentations, comps, prototypes, and style guides
Collaborate with Brand teams to craft voice and tone and implement style guides
Work collaboratively with fellow content strategists as well as designers, engineers, product managers, and many others to conceptualize content-focused experiences and bring your work to life
Describe and present your methods, explorations, and rationale along with a recommendation to varied audiences
Advocate for content strategy as a discipline within your immediate team and in the organization at large
Lean on industry standards and trusted methodologies but still experiment

Must Haves:

3+ years of professional experience with content strategy for large enterprise web sites or applications, especially consumer-facing and transaction-focused interfaces
Understanding of the development, sourcing, and governance of both structured and unstructured content types
Knowledge of mobile first and responsive content strategies
Experience writing and revising content for the user interface
Experience with localization and writing for a global audience
Experience with the UX lexicon and working in the UX design process
Understanding of SEM and SEO
Strong communication and facilitation skills that encourage both ideation and collaboration
Bachelor’s degree in relevant field — English, Communications, Linguistics, Journalism, HCI, Design

Audience: End-user, Consumer, Expedia Customers

Years of experience: 3+ years of experience, mid-level

Start date: Waiting for it to come through FieldGlass to find out

Partner With Steyer

General Resume Submission