Client: Expedia

Group: Communications at Brand Expedia

Hiring Manager: Fieldglass (Nisreene Atassi – we are not allowed to contact)

Title of Role: Creative Designer

# of Positions: 1

PROJECT OVERVIEW:

Responsibilities:

Guide the design vision for future site architecture, taxonomy, boutiques, the next generation of features, mini-sites and other online marketing vehicles.
Manage day to day design changes to accommodate the business needs of all product lines and marketing programs.
Assist with site production as needed focusing on major layout and site flow updates. Create engaging and brand relevant creative assets to help construct the overall user experience and result in higher click-through rates and conversion.
Lead medium design projects and other creative initiatives proactively (e.g., redesign of templates, style guide, or process improvements), set deliverables and deadlines, and help to drive projects to completion.
Create effective, engaging designs that support business objectives, adhere to established brand guidelines and meet legal requirements, with minimal direction.
Translate interaction design/wireframes into visual user interfaces.
Deliver site concepts, comps, and annotated comps and cut assets.
Assist with site optimization projects, surfacing new design answers to questions posed by site analytics.
Apply user-centered design practices to create high quality consumer experiences.
Work closely with usability team to test new designs.
Strategic design work for multi-variant testing, building out page variations as needed to test hypotheses on the site.
Collaborate with marketing and site merchandising on how to continually improve the effectiveness of promotions; continually develop and test new approaches.
Research competition and be aware of emerging technologies.
Communicate and sell design solutions to senior management and colleagues.
Effectively resolves problems and roadblocks as they occur.
Interacts with internal and external peers and/or managers to exchange semi-complex information related to assigned activities.

Skills/Requirements:

Typically, incumbent has a minimum of 3+ years of progressively complex related experience.
Significant formal education in a related field is a plus.
Implement activities that generally impact discrete components / processes of the work of own unit / team / projects.
Demonstrated proficiency in several areas of the professional function.
Receives work in the form of short- and mid-term assignments that often require the application of independent judgment.
Work is subject to supervisory review at regular intervals.
Operates within the context of defined procedures.
Associate: Junior level resource with some basic experience
Intermediate: Medium level resource with significant experience
Advanced: Senior resource with considerable and extensive experience

HOUSEKEEPING QUESTIONS

Location: Seattle Office/ Remote Local

Duration: 4/19/2021 – 12/31/2021

Equipment: Expedia will provide equipment

Interview Process: TBD/Unknown

Pay Rate/Bill Rate: $53 - $53 PR /$83 .00 BR

Start date: ASAP

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JD that was given to us:

General Responsibilities: Guide the design vision for future site architecture, taxonomy, boutiques, the next generation of features, mini-sites and other online marketing vehicles. Manage day to day design changes to accommodate the business needs of all product lines and marketing programs. Assist with site production as needed focusing on major layout and site flow updates. Create engaging and brand relevant creative assets to help construct the overall user experience and result in higher click-through rates and conversion. Lead medium design projects and other creative initiatives proactively (e.g., redesign of templates, style guide, or process improvements), set deliverables and deadlines, and help to drive projects to completion. Create effective, engaging designs that support business objectives, adhere to established brand guidelines and meet legal requirements, with minimal direction. Translate interaction design/wireframes into visual user interfaces. Deliver site concepts, comps, and annotated comps and cut assets. Assist with site optimization projects, surfacing new design answers to questions posed by site analytics. Apply user-centered design practices to create high quality consumer experiences. Work closely with usability team to test new designs. Strategic design work for multi-variant testing, building out page variations as needed to test hypotheses on the site. Collaborate with marketing and site merchandising on how to continually improve the effectiveness of promotions; continually develop and test new approaches. Research competition and be aware of emerging technologies. Communicate and sell design solutions to senior management and colleagues. Effectively resolves problems and roadblocks as they occur. Interacts with internal and external peers and/or managers to exchange semi-complex information related to assigned activities. Requirements: Typically, incumbent has a minimum of 3+ years of progressively complex related experience. Significant formal education in a related field is a plus. Implement activities that generally impact discrete components / processes of the work of own unit / team / projects. Demonstrated proficiency in several areas of the professional function. Receives work in the form of short- and mid-term assignments that often require the application of independent judgment. Work is subject to supervisory review at regular intervals. Operates within the context of defined procedures. Associate: Junior level resource with some basic experience Intermediate: Medium level resource with significant experience Advanced: Senior resource with considerable and extensive experience

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Notes from our call w/ the hiring manager:

Gen's notes:

Can be fully remote

5 years experience in graphic design field

PR team – 9 different markets/countries placed globally

Would get global exposure which is fun (but experience here is not a requirement)

Industries – travel background nice to but not necessary

Brand building and commerce background helpful

18 people on the core team

Backfill for someone on medical leave so extension is possible

Will work closely with creative director for Expedia brand though he is not on the core team – he oversees content like advertising, email, onsite, etc.

Social media team is in this group too – designer group works with content on Instagram, TikTok, Facebook, etc.

Should have:

Photoshop, Illustrator skills
Video editing
Holistic marketing understanding – a story can be conveyed across different platforms, etc.
Create social media content, PR comms
Experience with a marketing or creative agency, creative design field
Work with static images

Jordyn's notes:
Graphic designer
based in the US (open to 100% remote)
5+ year experience
mid-level
experience with design programs (photoshop etc.)
entry-level video editing * bonus
create social media content
PR/Communications Field
prefer candidates that do have the social media expertise ** bonus
marketing agency or creative agency experience

Top 3 skills
- design skills
- somebody that has strong communication skills and can collaborate with stakeholders
- keen understanding of the holistic marketing mix

Tools:
Design platforms

Team Culture:
Overall communication team for the Expedia brand (18 on the core team)
- podcast team
- public relations team (12 people on this team- global)
- social media team (sits in the same group, primary group they will work with)
- Insta, tiktok, FB, Twitter, Pinterest

Any companies you prefer to come from
- travel background is great
- a CPG or FMGC?? brand
- familiarity producing content of brand building and commerce perspective as well

Partner With Steyer

General Resume Submission