At Steyer, we’ve used the first few dark hibernation months to deliver a surge of content services to clients as their budgets restabilized, to revamp our entire sales outreach strategy, to roll out a new bonus and incentives from for referrals, and to put the finishing touches on a major billing/project spend tracking automation project. Though we have a few more wintery months ahead before spring, we expect to spend January and February focused on growth.

In 2025, we’re particularly interested in doing more business process re-engineering (“content in action”!), user research, and customer service enablement content (especially helping clients consolidate and scrub their how-tos for more effective use with AI). We’re expanding our outreach to industries beyond enterprise tech, especially to those like financial services and healthcare/life sciences, where we see a real thirst for improving customer/patient experience from start to finish and where internal knowledge bases and wikis could be doing so much more for teams with a little content debt catch-up. We’re redoubling our efforts to educate and stay on the cutting edge of ethical generative AI use, as well.

Stay tuned in January for our New Year’s card! Thank you, readers, for trusting us with even just a few minutes of your time every few weeks; Workings continues to feel, to Tony and me, like a valuable place for us to share what’s on our minds and get your thoughts in return, and I’m looking forward to 2025’s conversations.

Wishing you the absolute best over the next few weeks, and see you on the flip side!

Thanks,
Katelyn

Photo by Aaron Burden on Unsplash