Technical Storytelling

CONTENT MARKETING

Microsoft: Inside Track (formerly IT Showcase), 2018-present

Clear technical storytelling about Microsoft’s implementation of their own solutions, designed to engage IT decision-makers looking for honest success stories.

We create: monthly deliveries of long-form technical and business case studies, short-form videos with dynamic visuals, presentation decks, and other content types requiring technical domain expertise, cross-company SME interviews, rigorously edited copy, and on-brand graphic design.

  • Delivered 30+ on-time, on-spec deliverables in Q1 FY19
  • Work requires nuanced, extensive SME interaction, several stakeholders for each piece, and conceptual as well as production design
  • Same week turnaround on post-production video work
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Testimonials

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